Which of the following is the best example of central route persuasion?

A. A commercial presents detailed information about the benefits and features of a product.

B. A celebrity endorsement is used to promote a new perfume.

C. An advertisement uses a catchy jingle to attract attention.

D. A humorous skit is performed to entertain while promoting a brand.

Answer

The best example of central route persuasion is option A, where a commercial presents detailed information about the benefits and features of a product. This method relies on logical reasoning, appealing to an audience's analytical capabilities. In contrast, the other options use peripheral cues for influence.

Explanation

The best example of central route persuasion from the provided options is:

A. A commercial presents detailed information about the benefits and features of a product.

Central route persuasion occurs when the content persuades a person of the message itself. In this case, when a commercial provides detailed information about a product's benefits and features, it appeals to the audience's analytical side. This approach is effective for audiences that are motivated to evaluate the arguments and engage with the information presented.

For example, if someone is considering buying a new car, they are likely to be influenced by facts such as safety ratings, fuel efficiency, and warranty details. This method relies on strong, logical reasoning that aims to lead to lasting change in attitude toward the product.

In contrast, options B, C, and D represent peripheral route persuasion, where the influence is based on superficial cues rather than the substantive content of the message.

Overall, central route persuasion is most effective when the audience is attentive and interested in making informed decisions based on logic and evidence.